Agricultural and Biological Research

Impact of mass media in agriculture: An overview

Rahul Kumar Darji* and Mahendra Kumar Yadav

Mass media significantly impacts the agricultural sector, influencing information dissemination, community building and sustainable farming practices. It provides farmers with real-time updates on weather forecasts, market trends and agricultural practices, enabling them to optimize their operations and improve yields. Mass media also serves as an educational tool, raising awareness about sustainable farming practices and environmental conservation. Documentaries, educational programs and articles inform farmers about biodiversity, soil health and water conservation. By promoting sustainable practices, mass media encourages farmers to adopt methods that enhance productivity while protecting the environment. This educational aspect is significant in encouraging a responsible approach to agriculture, ensuring sustainable practices for future generations. The impact of mass media on agriculture is multifaceted, enhancing communication, education and community engagement. As technology evolves, the influence of mass media in agriculture will likely expand, providing more opportunities for farmers to thrive in an ever-changing landscape.